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How To Increase and Measure Partnership ROI
Building partnerships with other companies is an effective way to increase marketing ROI, so here I explore different types of partnerships, how to increase their potential and measure them. First, the...
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How to Calculate and Increase Lifetime Customer Value
Understanding Lifetime Customer Value is a key factor in evaluating the health of a business. In this post, I look at how to calculate and increase LCV. Yesterday I was helping a friend work on a...
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How To Do Sponsorship Marketing
Last week I attended the Digiday Social conference in Universal City, California. One of the topics that stood out to me was a presentation on “cause marketing.” There are two different types of...
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